Run for Love
A community fun run transformed into a clear, warm, and engaging campaign experience — many moving details shaped into one compelling story.
The challenge
Many details, one clear message.
Made Lucid translated the event's key details — race categories, registration, promos, prizes and raffle announcements — into pubmats and social content that were easy to understand and exciting to share.
A lot of information, a lot of energy, and a community that needed to feel the warmth of the event before race day.
What we delivered
- Logo
- Social Media Calendar
- Marketing Design
The creative
The campaign toolkit we designed.
Every asset ran on one warm identity system — logo, social posts, route maps and a sunset palette. Below, the pieces that made it work together.
Logo & branding
One identity, worn by everything.
A retro-script wordmark and a heart-shaped medal, wrapped in a warm sunset palette — the ‘love’ in Run for Love, read as color and form.
Warm sunset palette
Route maps
Logistics, made legible.
Three race distances redrawn as clean, branded maps — dense route information turned into wayfinding anyone could read at a glance.
Countdown & registration
Built to drive sign-ups.
A shareable countdown series and a clean “what's included” layout — a marketing system built to turn followers into registrations.
Event day
The brand, off the screen.
On race day the identity carried into the real world — the LED backdrop, podium boxes, acrylic trophies and heart medals all part of one system.
The lucid move
Turning many event details into one clear, compelling campaign.
Next project
Social media
Built to be shared.
Countdowns, category reveals and registration visuals rolled out as one shareable system — easy to understand and exciting to pass along.
Follow on FacebookFacebook@runforlove.ph
Instagram